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Natural Balance

Natural Balance dog food & cat food was founded in 1989 with the goal of developing the best natural pet food on the market. Natural Balance pet food was and continues to be based on sound scientific principles and truth, not marketing hype. With a focus on all life stages foods, their foods can be fed to kittens and puppies as well as adult pets, and you can be assured that it is truly The Food For a Lifetime! Natural Balance dog food and cat food includes dog & cat treats, dry food and wet food made for all breed sizes from toy and extra small to large and giant, Natural Balance pet foods are a fabulous choice for your beloved pets.

Natural Balance pet food comes in great flavors and textures, and its also made to accommodate numerous special diets. Whether youre interested in Natural Balance dog food or cat food, both varieties offer many of the same benefits. They both come in delicious flavors like lamb, duck, chicken, beef, fish, salmon, tuna, sweet potato, and turkey and food textures include chunks in gravy, stew, pate, bits in broth, shredded and flaked options. Natural Balance pet foods support healthy pet diets like gluten-free, grain-free, pea-free, and high-protein, as well as limited ingredient and indoor animal diets. Natural Balance dog food even offers additional health benefits such as hip and joint support or dental and breath care. Whether you want to treat your favorite pet to the finest in wet dog food, dry dog food or wet cat food, Natural Balance pet foods have exactly what you need. You can even find Natural Balance puppy food and kitten food for young pets. Buy some Natural Balance dog food or cat food today and treat your pet right!

Natural Balance showcased new product packaging, dog foods at Global Pet Expo

ORLANDO, FLA. Pet specialty premium brand Natural Balance showcased its rebrand and new products at Global Pet Expo from March 23 to 25 in Orlando. The rebrand introduced new product packaging and a new logo along with two new product lines for dogs.

According to Natural Balance, the rebrand reinforces its dedication to providing pet parents with limited-ingredient dog foods. The new logo alludes to the companys history, but with a more energizing and modern appearance to give renewed life to the entire brand. The new packaging features clean imagery and simple communication to reflect the companys return to being an independent, private label with a focus on food safety and quality.

We did not startNatural Balance just to make great pet food,saidBrian Connolly, chief executive officer of Natural Balance. We wanted to challenge the status quo with an intentional, inventive approach focused on improving the health and wellbeing of pets through functional nutrition with a sense of invigoration and energy, both of which are equally instrumental to our growth.

Natural Balance is also updating all graphics and imagery across its entire company and products.

Over the course of the next few years, Natural Balance will tackle a massive creative renovation, bringing new life to all its products with refreshed graphics, new formulas, and an emphasis on connecting with consumers in new ways, said John Sturm, chief revenue officer of Natural Balance.

In conjunction with the rebrand, Natural Balance also launched two new dog food lines Limited Ingredient Freeze-Dried Raw and Platefulls both of which are developed with the support of registered veterinary technicians and pet nutritionists.

Were excited about the innovation taking place across our entire portfolio, Sturm said. As pioneers in the limited ingredient category, we expect our brand to drive growth for the pet specialty channel these two products are just the beginning.

The Limited Ingredient Freeze-Dried Raw allows pet parents to add a boost of flavor and raw nutrition to their dogs diets, and can act as a complete-and-balanced meal or a topper to any existing meal or treat, according to Natural Balance. The line is available in two varieties: Beef and Rice Recipe and Chicken and Sweet Potato Recipe. The versatile product is minimally processed, and formulated with single-animal protein sources and a blend of Omega 3 and 6 fatty acids.

When we acquired Natural Balance, we wanted to immediately leverage the collective experience of our team of pet specialists. Speed-to-market on new innovation was at the top of our list, Sturm added. Our Limited Ingredient Freeze-Dried Raw line of products allows pet parents to offer their dogs this fast-growing category as a complete balanced meal, treat or topper. The products are also formulated to complement our limited ingredient dry and wet foods.

The Platefulls line features home-style fresh meals packaged in a 9-oz, ready-to-serve pouches, offering convenience for dog owners. Platefulls is formulated with chicken, duck or beef as the first ingredient and are cooked in bone broth for added nutritional benefits and palatability. The line is available in three varieties: Savory Duck and Pumpkin Recipe, Harvest Chicken and Rice Recipe and Tender Beef and Potato Recipe. The complete-and-balanced meals can also be served as a topper.

Our all-new Platefulls brings a delectable quality food in a shelf-stable form to pet parents and pet store owners, Sturm said.

Read more of ourGlobal Pet Expo coverage.

Natural Balance Recall History and Pet Food Brand Info

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Important Natural Balance recall information appears below.

Brand Name: Natural BalanceRelated Brands: Meow Mix, Milk-Bone, Milos Kitchen, Kibbles n Bits, and 9LivesProduct Lines: Natural Balance Original Ultra, Natural Balance L.I.D. Limited Ingredient Diets, Natural Balance Vegetarian, Natural Balance Delectable Delights, Natural Balance Synergy, Natural Balance Fat Dogs, Natural Balance Fat Cats, Natural Balance Platefulls, Natural Balance Crunchy Biscuits, Natural Balance Chewy Bites, Natural Balance L.I.T. Limited Ingredient Treats, Natural Balance Jumpin Stix, Natural Balance Mini Rewards, Natural Balance Belly Bites, Natural Balance Dental Chews Company: Big Heart Pet Inc.Headquarters: One Maritime Plaza, San Francisco CA, 94111Website: https://www.naturalbalanceinc.com Phone: 1-800-829-4493 Contact Form: https://www.naturalbalanceinc.com/contact-us

Natural Balance Company Overview

Developed and owned by Dick Van Patten and a friend, Natural Balance strives to provide nutritional, good food for pets.Van Patten, the actor and animal welfare advocate whose name graces every package of Natural Balance, took an active role in advertising and distributing the pet food. He died in 2015.Below, we share more information about the history of this pet food brand including up-to-date Natural Balance recall information.

Natural Balance HistoryActing, as we all know, can be an unstable career.Actor Dick Van Patten, who starred in Eight Is Enough from 1977 to 1981, wisely diversified his holdings by starting up his own line of dog food. After all, acting jobs can disappear, but people will always need to feed their dogs.The brand began, casually enough, over a friendly lunch in 1982. Van Patten was eating out with his friend Joey Herrick. They got to talking about pets. Van Patten told Herrick about the assorted alligators, snakes, rabbits, chameleons, toads, turtles and other unusual pets that he cared for as a child. Herrick shared that he was involved in pet rescue.Herrick was, by profession, a drummer. Van Patten was a formerly successful actor whose career had taken a dive after Eight Is Enough finished its run in May 1981. What they had in common was a passion for pets.The only honest reaction and true loyalty that we get is from our animals, Van Patten once said.In 1989, the 2 men went into business together. The product would be named Dick Van Pattens Natural Balance. Van Patten brought in his tennis buddy, who happened to be a veterinarian.The veterinarian pal told Van Patten that truly good dog food should contain no fillers, specifically no corn products, no wheat and no soy. The original recipe made good on that ideal. Wheat later crept into the product line but was subsequently replaced with rice in 2014.Together with his business partners, Van Patten developed a line of food that purported to be healthy for dogs. The dog food was described as being oven baked and contains a natural pet odor eliminator.Clever names like Irish Stew and Chinese Take-Out tapped into dog lovers psychological need to feed their dogs something they dream of eating themselves. Early on in Natural Balances history, the owners claimed their food was perfectly fit for human consumption as well.

Van Patten Becomes the Face of His Own Pet FoodDick Van Patten was an obvious choice as the face of the company, and Herrick became its president. They located their new enterprise in Pacoima, California.Van Patten took an active role in advertising and distributing Natural Balance. He starred in TV ads that promoted the product, and he traveled around the country shaking hands and peddling products at pet shows.Despite those efforts, Natural Balance was unprofitable until the partners struck a deal with Petco for distribution in the megastores 625 locations.

Corporate ChangesIn 2006, the Natural Balance brand got an infusion of funds from investment firm VGM Partners. By that time, Natural Balance was making at least $15 million annually.In 2013, the Del Monte Company bought Natural Balance for over $337 million, making it part of the Del Monte Foods portfolio of pet food brands. Del Monte had already bought Kibbles n Bits as well as Meow Mix in earlier sales.Del Monte renamed itself Big Heart Pet Brands in 2014, following a sale of all of Del Montes people-food assets. Natural Balance changed hands once again in 2015, when the J.M. Smucker Company bought Big Heart Pet Brands for $5.8 billion.Dick Van Patten died in 2015 at age 86, but packages of Natural Balance products retain his name to this day. I never met anyone who enjoyed life as much as he did, said Herrick, the Natural Balance co-founder.As of 2020, J.M. Smucker was the No. 3 pet food company in the world, with over $2.8 billion in annual revenue, according to data provided by Pet Food Industry.In the next section below, we provide an overview of the history of Natural Balance recalls.

Has There Ever Been a Natural BalanceRecall?

There have been a few Natural Balance recalls over the years, according to our research

In May 2021, a single best by date of Natural Balance L.I.D. Limited Ingredient Diets Green Pea & Chicken Formula dry cat food was recalled because of the potential for salmonella contamination.In July 2020, one lot of Natural Balance Ultra Premium Chicken & Liver Pat Formula canned cat food was found to contain possible elevated levels of choline chloride, which could be dangerous or even fatal if fed to cats. In announcing the recall, the company said it had already received reports of adverse reactions in pets.In May 2012 and June 2010, the brand experienced recalls because of potential salmonella contamination. In 2012, the recall was part of a wider recall of various brands that had been manufactured at a Diamond Pet Foods facility. Both the 2012 and 2010 Natural Balance recalls involved only dry dog foods.Back in July 2007, a few Natural Balance Eatables canned dog foods were recalled because botulinum, the toxin that causes botulism, had been found in a human food (hot dog chili sauce) manufactured in the same Castleberrys Food Company plant. We believe we have isolated the issue to a situation of under-processing on one line of our production facility, said a Castleberrys official, who noted, We have shut down this line altogether and are recalling all products produced on it.No reports of illnesses were linked to the Natural Balance pet food. But out of an abundance of caution, Castleberrys recommended that the affected products be discarded. While botulism can affect some pets, dogs and cats are inherently resistant. The disease has only been seen occasionally in dogs and has not been reported in cats, said the July 2007 recall announcement.Finally, in March 2007,as part of the massiveMenu Foods/melamine recall that shocked the country, specific varieties of Natural Balance dog and cat foods were recalled because of potential melamine contamination.

Natural Balance Recall History

May 2021Cause: Potential for salmonella. Announcement: FDA alert dated May 20, 2021 (archived here). What was recalled: The following specific lot/sizes of dry cat food:

• Natural Balance L.I.D. Limited Ingredient Diets Green Pea & Chicken Formula Dry Cat Food, 5 lb. bags, UPC #2363300233, Lot #1008080 06:42N811202:20, best by March 10, 2022
• Natural Balance L.I.D. Limited Ingredient Diets Green Pea & Chicken Formula Dry Cat Food, 10 lb. bags, UPC #2363300235, Lot #1008080 06:42N811202:20, best by March 10, 2022

July 2020Cause: Elevated levels of choline chloride. Announcement: FDA report dated July 3, 2020 (archived here). What was recalled: Natural Balance Ultra Premium Chicken & Liver Pat Formula canned cat food, 5.5 oz. cans, UPC #2363353227, Lot Code #9217803, best by Aug. 4, 2021.

May 2012Cause:Potential for salmonella.Announcement: FDA reports dated May 4, 2012 (archived here) and May 5, 2012 (archived here). What was recalled:The following batches of 5 different dry dog food recipes:

• Natural Balance Sweet Potato & Venison, 5 lb., Lot Code #NBH1202, best by Dec. 1213, 2012
• Natural Balance Sweet Potato & Venison, 5 lb., Lot Code #NBH0103, best by March 13, 2013 (date corrected by FDA)
• Natural Balance Sweet Potato & Venison, 15 lb., Lot Code #NBH0101, best by March 56, 2013
• Natural Balance Sweet Potato & Venison, 15 lb., Lot Code #NBH1202, best by Dec. 1213, 2012
• Natural Balance Sweet Potato & Venison, 15 lb., Lot Code #NBH1203, best by Dec. 1314, 2012
• Natural Balance Sweet Potato & Venison, 28 lb., Lot Code #NBH0101, best by March 56, 2013
• Natural Balance Sweet Potato & Venison, 28 lb., Lot Code #NBH0102, best by March 78, 2013
• Natural Balance Sweet Potato & Venison, 28 lb., Lot Code #NBH0103, best by March 12, 2013
• Natural Balance Sweet Potato & Venison, 28 lb., Lot Code #NBH1202, best by Dec. 1213, 2012
• Natural Balance Sweet Potato & Venison, 28 lb., Lot Code #NBH1203, best by Dec. 1314, 2012
• Natural Balance Lamb Meal & Brown Rice, 5 lb., 15 lb. and 28 lb., Lot Code #NBR1202, best by Dec. 10, 2012
• Natural Balance Lamb Meal & Brown Rice, 5 lb., 15 lb. and 28 lb., Lot Code #NBR1203, best by Dec. 2122, 2012
• Natural Balance Sweet Potato & Bison, 5 lb., Lot Code #NBT1202, best by Dec. 1718, 2012
• Natural Balance Sweet Potato & Bison, 5 lb., Lot Code #NBT1203, best by Dec. 2829, 2012
• Natural Balance Sweet Potato & Bison, 15 lb. and 28 lb., Lot Code #NBT1201, best by Dec. 9, 2012
• Natural Balance Sweet Potato & Bison, 15 lb. and 28 lb., Lot Code #NBT1202, best by Dec. 1718, 2012
• Natural Balance Sweet Potato & Bison, 15 lb. and 28 lb., Lot Code #NBT1203, best by Dec. 2829, 2012
• Natural Balance Vegetarian, 5 lb., Lot Code #NBV1201, best by Dec. 9, 2012
• Natural Balance Lamb Meal & Brown Rice Large Breed Bites, 28 lb., Lot Code #NLB1202, best by Dec. 12, 2012
• Natural Balance Lamb Meal & Brown Rice Large Breed Bites, 28 lb., Lot Code #NLB1203, best by Dec. 2021, 2012
• Natural Balance Lamb Meal & Brown Rice Dog Small Breed Bites, 5 lb. and 12.5 lb., Lot Code #NSL1201, best by Dec. 21, 2012

June 2010Cause:Potential for salmonella.Announcement:FDA report dated June 18, 2010 (archived here).What was recalled: The following batches of Natural Balance dry dog foods:

• Natural Balance Sweet Potato & Chicken Dry Dog Formula, 5 lb., UPC #7-23633-9000-4, best by June 17, 2011
• Natural Balance Sweet Potato & Chicken Dry Dog Formula, 28 lb., UPC #7-23633-99002-8, best by June 17, 2011

July 2007Cause:Potential for ofbotulinum (bacteria thatcauses botulism).Announcement:FDA report dated July 21, 2007 (archived here).What was recalled: The following 4 varieties of Natural Balance canned dog food, all best by dates:

• Natural Balance Eatables for Dogs Irish Stew With Beef, Potatoes & Carrots, 15 oz., UPC #2363359860
• Natural Balance Eatables for Dogs Chinese Take-Out With Sauce With Vegetables and Chicken, 15 oz., UPC #2363359861
• Natural Balance Eatables for Dogs HOBO Chili With Chicken & Pasta, 15 oz., UPC #2363359863
• Natural Balance Eatables for Dogs Southern Style Dumplings With Chicken & Vegetables, 15 oz., UPC #2363359862

March 2007Cause:Melamine.Announcement: American Veterinary Medical Association report dated Aug. 22, 2007 (archived here) and FDA report dated May 31, 2007 (archived here). What was recalled:The following Natural Balance foods:

• Natural Balance Ultra Premium Beef dog food, 13 oz. cans, UPC #723633001533
• Natural Balance Ultra Premium Chicken dog food, 13 oz. cans, UPC #723633001526
• Natural Balance Ultra Premium Lamb dog food, 13 oz. cans, UPC #723633001519
• Natural Balance Beef Formula dog food, 13 oz. cans
• Natural Balance Chicken Formula dog food, 13 oz. cans
• Natural Balance Lamb Formula dog food, 13 oz. cans
• Natural Balance Venison and Brown Rice dog foods, all cans and bags
• Natural Balance Venison and Brown Rice Formula Baked Dog Treats, 14 oz.
• Natural Balance Premium Ocean Fish cat food, 3 oz. and 6 oz. cans
• Natural Balance Ocean Fish Formula cat food, 3 oz. and 6 oz. cans
• Natural Balance Venison and Green Pea dry cat food, all sizes

Natural Balance Company Complaints

2019 Heart Disease InvestigationWe also want to alert readers to the fact that, in lateJune 2019, the U.S. Food and Drug Administration (FDA) identified Natural Balance as one of 16 pet food brands that may be linked to heart disease in dogs and cats. None of those 16 brands have been recalled as part of the agencys ongoing investigation, though. Most, but not all, of the pet foods are grain-free and/or dry (kibble) dog food formulations.The FDA says this is a complex scientific issue that may involve multiple factors, and that it cannot even be certain that diet is a cause of the heart problems. For full details, see our article on the subject.

Have You Had a Problem With Natural Balance?

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References

• Colker, David. Dick Van Patten Dies at 86; Eight Is Enough Star, Pet Food Firm Co-Founder.Los Angeles Times. June 23, 2015.https://www.latimes.com/local/obituaries/la-me-dick-van-patten-20150624-story.html.
• Pierce, Tralee. The Dog Days of Dick Van Patten.Globe and Mail. April 22, 2007.
• Gerdner, Chris. Dick Van Pattens Legacy Stamped With Successful Pet Food Empire.Hollywood Reporter. June 24, 2015.https://www.hollywoodreporter.com/news/dick-van-pattens-legacy-stamped-804661.
• Name Droppers.Los Angeles Times. Aug. 16, 1992. E4.
• Calvey, Mark. Del Monte Foods Buys Natural Balance Pet Foods.San Francisco Business Times. May 22, 2013.https://www.bizjournals.com/sanfrancisco/blog/2013/05/del-monte-foods-natural-balance-pet-food.html.
• VMG Partners Invests In Natural Balance Pet Foods. Mergr.https://mergr.com/vmg-partners-invests-in-natural-balance-pet-foods.
• Mackinnon, Jim. J.M. Smucker Adds Major Pet Food Brands in Transformational $5.8 Billion Purchase.Akron (Ohio) Beacon Journal. Feb. 4, 2015.https://www.beaconjournal.com/article/20150204/NEWS/302048782.
• Top Pet Food Companies Current Data.Pet Food Industry. 2020.https://www.petfoodindustry.com/directories/211-top-pet-food-companies.
• Melamine Pet Food Recall of 2007. U.S. Food and Drug Administration (FDA). Sept. 4, 2018.https://www.fda.gov/animal-veterinary/recalls-withdrawals/melamine-pet-food-recall-2007.
• The J.M. Smucker Company Issues Voluntary Recall of One Lot of Natural Balance Ultra Premium Chicken & Liver Pat Formula Canned Cat Food. FDA. July 3, 2020. Archived athttps://www.petful.com/wp-content/uploads/2020/07/The-J.-M.-Smucker-Company-Issues-Voluntary-Recall-of-One-Lot-of-Natural-Balance%C2%AE-Ultra-Premium-Chicken-Liver-Pate%CC%81-Formula-Canned-Cat-Food-_-FDA.pdf.
• Natural Balance Pet Foods Initiates Voluntary Recall of Certain Dry Pet Food Due to the Potential for Salmonella Contamination. FDA. May 4, 2012. Archived athttps://www.petful.com/wp-content/uploads/2020/06/ucm303042.pdf.
• Diamond Pet Foods Expands Voluntary Recall of Dry Pet Food Due to Potential Salmonella Contamination (Updated and Corrected). FDA. May 5, 2012. Archived athttps://www.petful.com/wp-content/uploads/2020/05/ucm303034.pdf.
• Velasco, Schuyler. Pet Food Recall 2012 Now Includes 39 States (Updated).Christian Science Monitor. May 14, 2012.https://www.csmonitor.com/Business/2012/0508/Pet-food-recall-2012-now-includes-39-states.
• Rothschild, Mary. Q&A on the Diamond Pet Foods Recall and Salmonella Outbreak. Food Safety News. May 10, 2012.https://www.foodsafetynews.com/2012/05/qa-on-the-diamond-pet-foods-recall-and-salmonella-outbreak/.
• Natural Balance Pet Foods Inc. Announces a Voluntary Recall of Natural Balance Sweet Potato & Chicken Dry Dog Food Due to a Possible Health Risk. FDA. June 18, 2010. Archived athttps://www.petful.com/wp-content/uploads/2020/06/ucm216298.pdf.
• Castleberrys Expands Voluntary Recall of Hot Dog Chili Sauce and Canned Meat Products. FDA. July 21, 2007. Archived athttps://www.petful.com/wp-content/uploads/2020/06/ucm112242.pdf.
• Pet Food Recall (Updated). American Veterinary Medical Association. Aug. 22, 2007. Archived athttps://web.archive.org/web/20080610134446/http://www.avma.org/aa/petfoodrecall/products.asp.
• List of Recalls for Dog Food and Cat Food From Brand Natural Balance (Updated). FDA. May 31, 2007. Archived athttps://www.petful.com/wp-content/uploads/2020/06/2007-melamine-recalls-natural-balance.pdf.

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