natural balance dog food vs purina pro plan

By Isabella Storyclaire

last updated September 16, 2024

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Pure Balance vs. Purina Pro Plan

In this comparison article for Pure Balance vs Purina Pro Plan, we'll highlight the key differences between these two pet food brands. To properly compare Pure Balance and Purina Pro Plan, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Purina Pro Plan vs Pure Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Balance Review Page or Purina Pro Plan Review Page.

Guaranteed Analysis: Purina Pro Plan vs. Pure Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Balance Dog Food vs. Purina Pro Plan Dog Food

Dry Dog Food	Pure Balance	Purina Pro Plan
Crude Protein	29.2%	32.1%
Crude Fat	16.7%	17.9%
Crude Fiber	5.6%	4.3%

Wet/Canned Dog Food	Pure Balance	Purina Pro Plan
Crude Protein	34.6%	45.5%
Crude Fat	24.6%	19.5%
Crude Fiber	7.2%	7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a small difference between the protein content of Purina Pro Plan and Pure Balance. We can see that Purina Pro Plan guarantees about 2.85% more protein than Pure Balance. In addition, Purina Pro Plan wet dog foods also provide more protein than Pure Balance wet foods.

Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. For wet dog foods, Pure Balance provides more fat (about 5.14% more).

Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, Pure Balance and Purina Pro Plan also provide roughly the same amount of crude fiber.

Pure Balance Cat Food vs. Purina Pro Plan Cat Food

Dry Cat Food	Pure Balance	Purina Pro Plan
Crude Protein	39.9%	44.2%
Crude Fat	17.7%	17.0%
Crude Fiber	5.9%	3.8%

Wet/Canned Cat Food	Pure Balance	Purina Pro Plan
Crude Protein	42.0%	49.8%
Crude Fat	25.4%	17.8%
Crude Fiber	7.2%	7.2%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a relatively large difference between the protein content of Purina Pro Plan and Pure Balance. On average, Pure Balance dry cat food recipes contain 4.29% less protein than Purina Pro Plan recipes. In addition, Purina Pro Plan wet cat foods also provide more protein than Pure Balance wet foods.

Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

Fats help with the digestion and absorption of fat-soluble vitamins
Reduce inflammation associated with arthritis
Slow the growth of yeast infections
Prevent or reduce the likelihood of certain heart problems.
Aid in the development of the retina and visual cortex.

As you can see, Purina Pro Plan and Pure Balance guarantee a similar amount of crude fat. For wet cat foods, Pure Balance provides more fat (about 7.69% more).

According to our average data, Purina Pro Plan typically provides less fiber than Pure Balance. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet cat foods, Pure Balance and Purina Pro Plan provide roughly the same amount of fiber.

Pure Balance Pet Food Ingredients vs. Purina Pro Plan Pet Food Ingredients

Pure Balance and Purina Pro Plan both use the following controversial ingredients in many of their products:

Canola Oil

Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.

Pea Protein

Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.

Brewers Rice

Brewer's rice is the small fragments of rice kernel that are separated from the larger kernels of milled rice. The fragments do not contain the same nutrition profile of the whole kernel and therefore brewer's rice is a lower quality grain. Brewer's rice is typically regarded as an inexpensive and low quality filler.

Garlic Powder

Garlic powder in very small quantities can be an acceptable addition, however, garlic can also be toxic. Therefore many pet owners choose to completely avoid garlic.

Animal Fat (Preserved With Mixed Tocopherols)

Animal fat is a by-product of tissue rendering. The source animal is not specific and therefore we cannot be certain that the source does not include diseased animals or even euthanized dogs and cats.

Here are some of the controversial ingredients used only by Pure Balance.

Pea Protein Concentrate

Pea protein concentrate is produced by removing the starchy parts of peas. Pea protein concentrate is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.

Poultry Fat (Preserved With Mixed Tocopherols)

Poultry fat is a by-product of poultry tissue rendering. Poultry fat is a controversial ingredient because the specific protein is not specified. Such ingredients are typically low-quality in comparison to named poultry fats (e.g. chicken fat, turkey fat).

Here are some of the controversial ingredients used only by Purina Pro Plan.

Liver

Liver is a controversial ingredient because the source animal is not specified. Anonymous animal ingredients are typically very low quality and may contain almost any animal, including dogs and cats!

Poultry

Poultry is a controversial ingredient because the source animal is not specified. Anonymous ingredients such as poultry are typically low-quality ingredients in comparison to named protein sources (e.g. chicken, turkey, duck).

Corn Grits

Corn grits are made from ground corn. Corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in pet food.

Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.

Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.

In regards to digestibility, the claims of "highly digestible" are only true if corn is processed into a meal or flour and subsequently cooked. In regards to the protein contribution, we must note that corn is a plant based protein which does not contain all of the necessary amino acids required by pets to sustain life. Therefore substituting corn for meat is an unsuitable substitution and actually degrades the overall protein quality of the product.

Finally, we'll discuss the claims about vitamins and minerals in corn. Although corn does provide many vitamins and minerals, it not necessarily an exceptional ingredient in this regards. There are many other ingredients which are more complete and biologically appropriate. Therefore the usage of corn as the primary ingredient in pet food should certainly warrant further questioning.

Canola Meal

Canola meal is a high protein by-product of canola oil production. This ingredient is marked controversial because it may be derived from genetically modified rapeseed, which is associated with multiple adverse health affects.

Ground Wheat

Ground wheat is regarded as an inexpensive and low-quality filler in pet food. However, wheat does provide plant-based protein and makes pet food more affordable for consumers. It's important to note that plant based protein does not provide the same amino acid profile as meat based protein.

Wheat Gluten

Wheat gluten is the main protein of wheat. Although wheat gluten is mostly protein, wheat gluten is considered controversial because it significantly boosts the protein content of the product. This is undesirable because plant based protein does not provide the same amino acid profile as meat based protein.

Animal Digest

Animal digest is the result of undecomposed animal tissue after hydrolysis, a chemical reaction. It is typically used as flavoring to improve taste. Animal digest is considered by many as an undesirable low-quality ingredient. What's more, the source animal is not specified and therefore animal digest can contain almost any animal, including dogs and cats!

Caramel Color

Caramel color is a concentrated form of caramel, a natural food colorant. Caramel color has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel color is an unnecessary addition with possible health risks.

Soybean Flour

Soybean flour contains more than 50% protein. Therefore, soybean can significantly boost the protein content of the product. The inclusion of non-meat protein typically degrades the overall quality of protein in the recipe. This degradation is due to the inferior amino acid profile of plant based proteins.

Soybean Hulls

Soybean hulls are a by-product of soybean oil and meal processing. They are typically regarded as low quality and inexpensive fillers which lack any significant nutritional value.

Vegetable Oil

Specific vegetable oils are typically positive ingredients; however, this ingredient does not specify which vegetable(s) were used to produce the oil.

Without this information, it is impossible for us to make any specific statements. With any fat source, it is important to know the omega-3 to omega-6 fatty acid ratio, a property which cannot be determined with this ingredient. Thus, we have marked vegetable oil as a controversial ingredient.

Corn Germ Meal

Corn germ meal is a high protein by-product of the oil extraction process from corn (maize). It's considered controversial because plant based protein does not contain all of the necessary amino acids required by pets to sustain life. Therefore substituting corn germ meal protein for meat based protein is an unsuitable substitution and actually degrades the overall protein quality of the product.

Poultry Giblets

Poultry giblets includes the heart, liver, gizzards, and other internal organs of poultry. Organs are nutritiously dense ingredients which provide high quality protein and fat. However, this particular ingredient is considered an anonymous meat ingredient because the type of poultry is not specified. In order words, "named" giblets such as chicken giblets or turkey giblets are preferred over poultry giblets.

Corn Gluten Meal

Corn gluten meal is a by-product from the production of various corn products (corn starch, corn syrup, etc). It's very high in protein (nearly 60% protein) and therefore can significant boost the protein content of the product. Because plant based proteins such as corn gluten meal are inferior to meat based proteins (lack many essential amino acids), they are not suitable substitutes.

Meat By-Products

By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, meat by-products contain nearly all parts of the animal which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

This ingredient is marked controversial because the meat source is not identified. Anonymous ingredients such as meat by-products are typically very low quality additions. The most unpleasing property of this ingredient is that the animal source can contain any mammal, even dogs & cats.

Whole Grain Corn

Whole grain corn is the entire corn kernel (the germ, bran, and endosperm). Corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in pet food.

Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.

Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.

Whole Grain Wheat

Whole grain wheat contains the entire grain of wheat (the germ, bran, and endosperm). Wheat is the second most-produced cereal grain in the world (corn is the first). Although wheat is a controversial ingredient, it is not necessarily undesirable because it provides dietary fiber and many other nutrients. However, wheat contains a notable amount of plant based protein, which is inferior to meat based protein and therefore an undesirable substitution.

Wheat is also one of the most common ingredients to cause food allergies or intolerance. However, grains such as wheat are typically low offenders in comparison to certain protein sources (such as beef).

Ground Yellow Corn

Ground yellow corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in pet food.

Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.

Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.

Powdered Cellulose

Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.

Chicken By-Products

By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, chicken by-products contain nearly all parts of the chicken which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

Like other meat by-products, chicken by-products are considered controversial, mainly because they are inexpensive ingredients which consumers have equated with slaughterhouse waste. However, manufactures and many experts claim that animal by-products are unjustly criticized. Proponents state that "named" by-products, such as chicken by-products, supply many important nutrients required by pets.

Poultry By-Products

By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, poultry by-products contain nearly all parts of poultry which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

Like other meat by-products, poultry by-products are considered controversial, mainly because they are inexpensive ingredients which consumers have equated with slaughterhouse waste. However, manufactures and many experts claim that animal by-products are unjustly criticized. Proponents state that by-products, such as poultry by-products, supply many important nutrients required by pets. Finally, we must also note that this ingredient is considered an anonymous meat ingredient because the specific type of poultry is not specified. By-products which are "named", such as chicken by-products are typically higher in quality when compared to the more general poultry by-products.

Chicken By-Product Meal

Chicken by-product meal is produced by cooking chicken by-products using a process called rendering. By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, chicken by-products contain nearly all parts of chickens which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

Poultry By-Product Meal

Poultry by-product meal is a controversial ingredient because the source animal is not specified. Anonymous ingredients such as poultry by-product meal are typically low-quality ingredients in comparison to named protein by-product meals (e.g. chicken by-product meal, turkey by-product meal, duck by-product meal).

Soybean Protein Isolate

Soy protein isolate is a highly refined/purified form of soy bean protein. Roughly 90% of soy protein isolate is protein. The inclusion of non-meat protein typically degrades the overall quality of protein in the recipe. This degradation is due to the inferior amino acid profile of plant based proteins.

Soybean Protein Concentrate

Soybean protein concentrate is produced by removing the water soluble carbohydrates from soybeans. The inclusion of non-meat protein typically degrades the overall quality of protein in the recipe. This degradation is due to the inferior amino acid profile of plant based proteins.

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Pure Balance and Purina Pro Plan both use the following harmful ingredients in many of their products:

Added Color

The ingredient "added color" is ambiguous and may include various artificial dyes. Most artificial dyes have been linked to various chronic diseases.

Menadione Sodium Bisulfate Complex

Menadione sodium bisulfate complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."

Menadione Sodium Bisulfite Complex

Menadione sodium bisulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."

Here are some of the harmful ingredients used only by Purina Pro Plan.

Bha

Butylated hydroxyanisole (BHA) is an artificial preservative and possible cancer-causing agent. Studies have show that BHA can be linked to various tumors in laboratory animals.

Bht

Butylated hydroxytoluene (BHT) is an artificial preservative and possible cancer-causing agent. BHT is banned in several countries, but the FDA has classified BHT as "generally recognized as safe."

Corn Oil

Corn oil is extracted from the germ of corn kernels. It contains an omega-6 to omega-3 fatty acid ratio of 49:1. Corn oil's unfavorable omega-6 to omega-3 fatty acid ratio makes it an undesirable ingredient. Consumption of such ingredients can lead to an array of health problems in both animals and humans.

Yellow 5

Yellow 5 is an artificial dye which may be contaminated with several cancer-causing chemicals. Like other dyes, yellow 5 does not provide any nutritional value.

Pork Fat (Preserved With Tbhq And Citric Acid)

Pork fat is typically collected while cooking pork using a process called rendering. Pork fat is a relatively high quality source of essential fatty acids. In particular, pork fat is high in linoleic acid, an important omega-6 fatty acid. Unfortunately, this ingredient is preserved with TBHQ, an artificial preservative.

Animal Fat (Preserved With Tbhq And Citric Acid)

Product Safety: Recall History of Pure Balance & Purina Pro Plan?

According to our records, Pure Balance has never been recalled.

Purina Pro Plan has been recalled once.

March 9, 2016: Incorrect Vitamins and Minerals

Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet foods from the following stores:

Where To Buy Purina Pro Plan Pet Foods

You can purchase Purina Pro Plan pet food products from these retailers:

122 Recipes In-Stock Today

70 Recipes In-Stock Today

119 Recipes In-Stock Today

Type Of Pet Foods Available

Product	Pure Balance	Purina Pro Plan
Dry Dog Food	7 Recipes	53 Recipes
Wet Dog Food	15 Recipes	43 Recipes
Dog Treats	None	None
Dry Cat Food	5 Recipes	31 Recipes
Wet Cat Food	4 Recipes	84 Recipes
Cat Treats	3 Treats	None