natural balance pet food owner
New owners look to revitalize Natural Balance brand
UPLAND, CALIF. Following its recent acquisition of Natural Balance from The J.M. Smucker Company in January, Nexus Capital Management has announced a robust pipeline of new specialty products for the brand, as well as a focus on supporting and maintaining its core products, food quality, safety and pet health.
Natural Balance will retain the brand assets, operational resources and more than 40 employees of the brand, ensuring production and retail distribution operations are uninterrupted. In early December 2020, Nexus appointed Brian Connolly as the new chief executive officer of Natural Balance, who offers previous pet specialty marketplace experience to carry out the new brand strategy.
"We acquired Natural Balance because we recognize the brand's untapped potential, Connolly said. We see opportunity and we see brand equity. We intend to embrace innovation driving a well-defined strategy that leverages the best of our current Natural Balance branded foods, even as we create new specialty products for pet consumers."
Additionally, John Sturm has been appointed to chief revenue officer of Natural Balance, in which role he will lead sales, marketing and new product initiatives.
A research and development team will be tasked with building a rich pipeline of new specialty products, but the brand will not abandon its existing products or network. Natural Balance will continue to leverage current business partners, pet specialty retailers, distributors and supply chain partners to drive sales of both existing and new product lines.
"Our team is fully embracing what makes Natural Balance stand out among other brands, even as we work on the introduction of new products that will grow our business," Connolly said. "Our Feed with Confidence program and our firm commitment to stringent food safety testing will continue to be our focus, and with it our dedication to transparency and traceability."
Feed with Confidence is Natural Balances transparency and traceability program, which will serve as a major selling point for the brand in the pet specialty retail space. All products will be tested by accredited, third-party laboratories that test for foodborne pathogens and nutritional integrity and safety before products are released to market. Test results will be posted on the Natural Balance website by UPC code and lot number so that pet owners can access comprehensive, transparent product information.
"We are firmly focused on retaining and attracting premium pet food consumers for the Natural Balance core product lines through incremental growth, while also introducing new and exciting products that embolden the business," Connolly said. "We are confident we will enhance this well-loved brand through our strategic approach, precision market targeting and extensive understanding of today's ingredient-conscious pet food consumers."
To support this strategy, Natural Balance will work to reengage consumers with the brand, revamp its digital properties and launch a full-scale integrated marketing campaign.
Read more aboutcorporate strategy, financial performance, mergers and acquisitionson our Business page.
Natural Balance expands solution-based dog food product line
UPLAND, CALIF. Natural Balance has a long history of addressing pets unique health needs with limited-ingredient formulas as well as with issue-specific pet food diets. Expanding on the companys existing products that meet certain dog health needs, the company has grouped two popular product formulations and added two offerings under a new portfolio named Targeted Nutrition.
The companys Synergy formula was renamed Gentle Balance and along with Fat Dogs and two new offerings Zen Life and On the Move this family of Targeted Nutrition formulas are optimized to each address unique health needs of dogs.
"As the specialty pet food space continues to grow, shoppers are seeking higher quality nutrition for their pets," saidBrian Connolly, chief executive officer of Natural Balance. "Pet parents are looking for more than just standard nutrients and instead are actively seeking out functional ingredient solutions that help support their dogs' and cats' unique needs."
Gentle Balance Chicken, Barley and Salmon Meal dry dog formula includes prebiotics and a special fiber blend to help support healthy digestion. Gentle Balance also comes in a wet chicken and salmon formula. Fat Dogs is Targeted Nutritions low-calorie dry dog food formula that includes a special protein and fiber blend designed to help dogs feel full and keep their diet nutritionally balanced with fewer calories.
The two new additions to the Targeted Nutrition lineup are Zen Life and On The Move. Zen Life Turkey and Barley formula was designed to support overall wellbeing with turkey providing a natural source of L-tryptophan, among other nutrients, and chamomile providing a flavor dogs enjoy. Zen Life also comes in a wet Turkey formula. The On the Move Chicken and Barley dry formula and the Chicken wet formula combine natural sources of glucosamine and chondroitin in a dog food that supports joint structure and lean muscle mass.
According to John Sturm, chief revenue officer of Natural Balance, the company anticipates adding innovative solution-based formulas to the Targeted Nutrition line with the goal or achieving problem resolution within the Natural Balance framework of formulating with natural ingredients.
Under new ownership since Feb. 1, Natural Balance has assembled a management team with deep roots in the pet retail space who understand the need to meet pet owner expectation not only for diet requirements but also for food safety. The companys Feed with Confidence transparency and traceability program is designed to assure pet owners of the comprehensive testing each formula undergoes by third-party, accredited labs.
All Natural Balance finished foods are tested for the presence of foodborne bacteria and nutritional ingredient safety before the products are distributed. As an added measure of assurance, these test findings are available on the companys website and can be accessed by consumers using the products UPC code and lot number from the pet food packaging to view an individual products test results.
"We have a firm commitment to stringent food safety testing," Connolly said. "This continues to be our focus, and with it our dedication to transparency and traceability."
This long-standing brand enjoys a loyal following and hopes to attract the next generation of pet owners with a nimble, adaptive approach to offering the ingredients, formats and transparency todays invested pet owners are seeking.
Find more news aboutnew pet food and treat products.
Our Leadership Team
Rick Rockhill, Chief Operating Officer, and Co-Owner. Rick has 25 years of experience in the pet industry, in key executive roles in companies such as Petco, Natural Balance, Del Monte, Big Heart Pet Brands, and Lucy Pet Products. Rick has deep experience in pet food nutrition marketing, brand management, strategy, product development, innovation, business development, and operations. Rick has served on multiple advisory boards in pet food manufacturing and pet food ingredient innovation teams. He is passionate about pets, animal advocacy, and service dog programs. Rick has a former service dog trainee (now pet) standard poodle named Adele who joins him at work in the Breeders Choice offices.
Natural Balance Dog Food Review (2024)
Natural Balance Dog Food Review
Introduction
In the dynamic world of pet nutrition, Natural Balance stands as a distinguished brand, celebrated for its dedication to creating high-quality, balanced diets that cater to the diverse needs of dogs. Recognized for its unique approach to pet health, Natural Balance offers formulations designed to promote overall well-being, prioritizing both the physical and emotional health of pets. This review explores Natural Balance Dog Food, highlighting its core philosophies, wide-ranging product line, and the distinct nutritional benefits that set it apart in a competitive field.
Combining real-world pet owner testimonials, insights from nutrition experts, and a thorough analysis in comparison with other brands, our objective is to provide a comprehensive guide that aids dog owners in making informed dietary choices for their pets. By focusing on the critical role that nutrition plays in a dogs health, longevity, and happiness, we emphasize the importance of selecting a diet that truly supports pets in leading joyful, healthy lives.
Company Overview
Natural Balance has established itself as a beacon of innovation and quality in the pet food industry since its inception. Guided by a philosophy that every pet deserves the best nutrition science can offer, Natural Balance has been relentless in its pursuit of creating the most balanced and healthful diets. The brands journey began with a foundational commitment to nutritional excellence, aiming to cater to the diverse needs of pets through each stage of their lives. What sets Natural Balance apart is its unwavering dedication to combining scientific research with natural ingredients to formulate diets that promote optimal health.
The brands holistic view extends beyond the bowl; it encompasses a deep commitment to environmental sustainability and ethical ingredient sourcing. By partnering with local farmers and prioritizing renewable resources, Natural Balance not only contributes to the health of pets but also to the health of the planet. This dual focus on pet wellness and environmental stewardship resonates strongly with eco-conscious pet owners, positioning Natural Balance as a brand that cares for animals and the earth alike.
Product Line and Ingredients
The breadth and depth of Natural Balances product line are a testament to the brands dedication to meeting the nuanced nutritional needs of pets. From high-quality proteins sourced from both land and sea to a rich variety of vegetables and whole grains, each ingredient is selected with care and purpose. Natural Balances range includes specialized diets such as limited ingredient formulas, designed to minimize the risk of food sensitivities, and targeted solutions for weight management, reflecting a comprehensive approach to pet nutrition.
This meticulous attention to ingredient quality and diet formulation is what makes Natural Balance a trusted name among pet owners. The brands commitment to transparency about its sourcing and manufacturing processes further solidifies its reputation, offering peace of mind to consumers seeking the best for their pets. Whether its a growing puppy, an active adult, or a senior dog with specific dietary needs, Natural Balance provides a solution that is both wholesome and scientifically backed.
27 Varieties of Natural Balance Dry Dog Food
Nutritional Content and Benefits
Natural Balance Dog Food shines in its ability to merge macronutrient balance with vital micronutrients and functional ingredients, creating diets that support every facet of a pets health. Each formula is enriched with a blend of vitamins, minerals, and antioxidants to fortify the immune system, promote digestive health, and ensure a lustrous coat. The strategic inclusion of dietary fibers and prebiotics in Natural Balances diets exemplifies the brands holistic approach to nutrition, prioritizing gut health as a cornerstone of overall well-being.
This comprehensive nutritional philosophy ensures that pets not only enjoy their meals but also derive maximum health benefits from them. Natural Balances focus on creating diets that support pets from the inside out has garnered acclaim from pet owners and professionals alike, cementing its status as a leader in holistic pet nutrition.
Pricing and Availability
Natural Balance is committed to making its premium dog food widely accessible to pet owners, balancing quality with affordability. The brands extensive distribution network, encompassing both brick-and-mortar pet stores and online retailers, ensures that pet owners have easy access to its products, regardless of their location. By offering competitive pricing across its diverse product range, Natural Balance makes it possible for a broader audience to provide their pets with high-quality nutrition.
This approach to pricing and availability demonstrates Natural Balances commitment to pet health and owner satisfaction. The brands efforts to ensure that its nutritious diets are both affordable and widely available align with its mission to enhance the lives of pets and their owners across the globe.
Most Popular Natural Balance Dog Foods Best Current Online Price
Testimonials and Consumer Feedback
The positive impact of Natural Balance on pet health is vividly illustrated in the testimonials and feedback from satisfied pet owners. Stories of transformative health improvements, from enhanced vitality and energy to improved coat condition and digestive health, abound. These firsthand accounts speak to the efficacy of Natural Balances nutritional approach, with many pet owners noting significant health benefits that have made a real difference in their pets quality of life.
Pet owners frequently express gratitude for Natural Balances commitment to quality, noting the positive changes in their pets health and appearance as a testament to the brands value. Despite the premium pricing, the consistent praise from consumers highlights the brands success in delivering superior nutrition that supports pets in leading healthier, happier lives.
Expert Reviews and Opinions
Nutrition experts and veterinarians hold Natural Balance in high regard, often recommending it due to its science-driven approach to pet nutrition. The brands dedication to using high-quality ingredients to create balanced and nutritious diets resonates well within the professional community, reinforcing its position as a top choice for conscientious pet owners.
Experts particularly appreciate the brands effort to provide specialized formulas catering to various health needs, such as sensitivities, weight management, and life stages, which are backed by rigorous scientific research and nutritional expertise. This alignment with veterinary nutritional standards ensures that pets are receiving diets that support not only their physical health but also their overall well-being, making Natural Balance a commendable option for those seeking optimal care for their dogs.
Comparative Analysis
In the crowded marketplace of pet nutrition, Natural Balance distinguishes itself through a holistic approach to pet health, offering an appealing alternative to well-known brands like Blue Buffalo and Orijen. What sets Natural Balance apart is not just its commitment to quality but also its dedication to sustainability and ethical practices in sourcing ingredients.
This dual emphasis offers a unique value proposition to pet owners who are not only concerned about the nutritional content of their pets food but also the impact of their purchasing decisions on the environment. While the competition remains fierce, Natural Balances ability to marry nutritional excellence with environmental responsibility positions it as a standout choice for pet owners who prioritize both the health of their pets and the planet.
Pros and Cons
Pros:
- High-Quality Ingredients: Natural Balances use of scientifically formulated ingredients ensures pets receive diets rich in nutrients necessary for their health and development.
- Nutritional Profiles: The brand offers comprehensive nutritional solutions designed to meet the needs of pets at all life stages, addressing specific health concerns with precision.
- Sustainability: A strong commitment to sustainability and ethical sourcing reflects Natural Balances dedication to environmental stewardship and responsible manufacturing practices.
Cons:
- Premium Pricing: The premium nature of Natural Balances products may place them out of reach for some pet owners, despite the value they offer in terms of quality and nutritional benefits.
Overall Score
Natural Balance Dog Food Overall Score: 8.5/10
Achieving an 8.5 out of 10, Natural Balance Dog Food excels in providing premium nutrition that supports the holistic health of pets. This score reflects the brands successful blend of high-quality, scientifically backed ingredients, and its commitment to sustainability and ethical practices.
While the price point of Natural Balances products is indicative of their premium status, the tangible health benefits and positive impact on environmental sustainability justify the investment. Pet owners are advised to consider their pets individual nutritional requirements and consult with professionals to make informed dietary choices that best support their companions health and happiness. Natural Balance stands as a principled choice for those seeking to nourish their pets responsibly and sustainably.
